4 Phases Of A Winning Content Marketing Funnel


Content Marketing Funnel:- We all know the power of content marketing, as it is one of the most important and essential strategies at present.

If you are truly looking to grow your business, then you need to be in touch with the right marketing tips.

To set a right and winning content marketing funnel you need to be successful in your overall strategy.

When it comes to winning content your product should move from awareness to satisfaction.

It is composed of a multi-stage process.

According to the research and analysis, it has been found that around 11.4 pieces of content are being consumed by people before purchasing a product.

Also, it is one of the essential aspects when it comes to purchasing.

We all do thorough research when it comes to purchasing any stuff. We go towards the detailed analysis as well.

So to implement the right content marketing strategy is what you need to look for.

If you do not know where to start, then keep reading to know how Content Marketing Funnel is important for you.

Content Marketing Funnel

What Exactly Content Marketing Funnel Is?

The introduction of new leads to your business with the help of the different type of content is called as Content Marketing Funnel.

After you have got your leads then the attempt is being made to convert into potential customers.

This is done by Funnelling them with two or more content.

The stage of the funnel is divided into three categories and those are-

  • Top of the funnel 

This stage focus on brand awareness and also the traffic of the site

  • Middle of the funnel

The part of the content marketing funnel is used for lead generation

  • Bottom of the funnel

This focus on the conversion to paid service.

This means you have to focus on awareness, evaluation, conversion and delight.

Each of the phases has its own challenges that need to be fulfilled and hence you have to make a move to support the same.

Here, you can adopt the different and latest content strategy, by offering new information to customers.

This will help the customer to make their decision easier and also in a smooth manner.

Some Important Tips You Need To Keep In Mind

A content marketing funnel is an essential step to rejuvenate your brand and products.

Mapping your content is another step, if you have well understood to map the customer journey then it will be easier for you to go ahead with your service.

In this way, you will also get to know which content will help you to achieve your goals.

We all know there are different contents that can be placed, but the right one will benefit you.

Let us go and find it out what are the necessary points that will serve you to stand out against all.

4 Phases Of A Winning Content Marketing Funnel

  1. Awareness

Awareness is one of the top steps in the content marketing funnel. When you start up any of the business, you have to make awareness.

Initially, your customer does not know about your brand and this needs awareness. To do this place your content to be informative and educational.

This will make the customer or the visitor think about your brand. You can include videos, blog post, infographics and social media posts.

By sharing the content you will get to know which content of yours is getting higher engagements.

  • Evaluation

Next is the evaluation, which is yet another important step in the content marketing funnel.

When the visitors are aware of your brand they will next likely invest in your business. Here the concept of the content should reach them and also should be profitable.

Different category of content will help you to reach the potential audience. Choose the topic which your audience wants to know.

Customer’s here will analyse your brand make an evaluation of their needs.

  • Conversion

The conversion we all look for, when we step ahead with any of the business we try to generate a lead.

This will be proven beneficial for you and also for your business growth.

You need to be clear in your thoughts and reviews which can catch the audience. Put a call to action so that the customer can reach you without any problem.

  • Delight

You have to look every side towards the customer, your job does not end after closing a deal. This step can take time but cannot be ignored.

You should keep up your content to be engaging and attractive. You can pull your customers by offering them a newsletter and also through emails.

Take feedback and try to improve on every step of your business or enhance it to move ahead with the business.


A winning content marketing funnel involves 4 stages, with the help of customer mapping, identifying your goals will be helpful to build your brand.

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